@article{oai:fukuoka-u.repo.nii.ac.jp:00001622,
 author = {Eboshi, Koichi and 永星, 浩一},
 issue = {4},
 journal = {福岡大学商学論叢, Fukuoka University Review of Commercial Sciences},
 month = {Mar},
 note = {application/pdf},
 pages = {301--320},
 title = {ザッピングと視聴率を最大化するCMのタイミング},
 volume = {55},
 year = {2011},
 yomi = {エボシ, コウイチ}
}